I am the original creator of removable makeup decals for American Girl dolls. This project began shortly after my daughter received her first American Girl doll for Christmas. I had just received a Cricut Explore Air 2 as a gift a couple months prior, and after falling down the rabbit hole of doll customization, I set out to create perfect eyeliner decals.
What started as something I sold à la carte in American Girl doll Facebook groups quickly grew into a business within a week. I started selling in curated sets on a website that I built to better manage sales. After the original eyeliner, I designed more subtle eyeliner followed by eyelashes, eyebrows, eyeshadow, tattoos, and more.
My products have been featured on Totally Rudy (previously American Girl Ideas), Chloe’s American Girl Doll Channel, DeenaandBeena, Elite Doll World, Sew4Dolls, and other popular YouTube channels.